Are you looking to build software like Wise Agent? You should check out this blog. In the fast-paced and competitive world of real estate, effective customer relationship management (CRM) is paramount to success. As technology continues to revolutionize the industry, real estate professionals are increasingly turning to CRM software solutions to streamline their operations, enhance client interactions, and boost overall productivity.

One such notable CRM software is Wise Agent, a comprehensive platform that empowers agents with powerful tools to manage leads, automate tasks, and cultivate lasting customer relationships.

In this blog post, we delve into the cost and features involved in building a real estate CRM software similar to Wise Agent. By understanding the intricacies and investment required in developing such a robust solution, real estate entrepreneurs and developers can make informed decisions and embark on their software development journey.

We will explore the essential features offered by Wise Agent, including lead management, contact organization, email marketing, transaction management, and integrations with popular real estate platforms.

Additionally, we will discuss the critical factors influencing the cost to build software like Wise Agent, such as technology stack, development team size, complexity, and ongoing maintenance.


Q1. What is a Wise Agent?

Wise Agent is a comprehensive real estate CRM (Customer Relationship Management) software designed specifically for the real estate industry. It provides a range of tools and features to help real estate professionals streamline their business operations, manage leads, track transactions, and nurture client relationships.

Wise Agent offers functionalities like contact management, email marketing, transaction management, task automation, lead generation, and integrations with popular platforms. With its user-friendly interface and customizable options, Wise Agent enables agents to efficiently organize their workflows, improve communication, and ultimately enhance their overall productivity and success in the competitive real estate market.


Q2. How Does Wise Agent work?

Wise Agent is a comprehensive real estate CRM (Customer Relationship Management) software designed to streamline and enhance the operations of real estate professionals. The system offers a range of features and tools that enable agents to efficiently manage their contacts, listings, transactions, and marketing efforts.

At its core, Wise Agent works by centralizing all crucial information in one platform, allowing agents to access and update their data from anywhere, at any time.

The software provides a centralized database to store and organize contacts, including clients, leads, and other industry connections. Agents can easily add, edit, and categorize contacts, ensuring a well-maintained database.

Wise Agent offers robust features for managing listings, such as tracking property details, uploading photos and videos, and scheduling showings. Agents can also create customized drip campaigns and automated follow-ups to nurture leads and maintain regular communication with clients.

The software further assists in transaction management by providing tools for creating and managing contracts, tracking deadlines, and generating reports. Additionally, Wise Agent offers marketing features, including email marketing, social media integration, and website creation tools.

The global real estate CRM software market size was valued at USD 10.24 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 12.8% from 2023 to 2030.


Q3. How to Use Wise Agent Software?

To use Wise Agent software effectively, follow these five key points:


  • Familiarize Yourself with the Features:

Take the time to explore and understand the various features and tools offered by Wise Agent. This may include contact management, lead generation, transaction management, email marketing, and more. Read through the user documentation or watch tutorials to ensure you have a good grasp of the software’s capabilities.


  • Set up Your Account and Customize Settings:

Begin by setting up your Wise Agent account and customizing the software to align with your specific needs. This involves entering your contact information, uploading your logo and branding assets, and configuring preferences such as email templates, notification settings, and integrations with other applications you use.


  • Manage Your Contacts:

Wise Agent excels in contact management, so ensure you input all relevant information for your clients, prospects, and other contacts. This may include names, addresses, phone numbers, email addresses, birthdays, anniversaries, and any other relevant details.

In addition to that, for effective contact organization, you can combine it with third-party tools for data validation, such as phone number validator, email address verifier, and address validators. These tools can help ensure the accuracy and validity of the respective data types in your contact list. Utilize tags, groups, and categories to organize your contacts effectively for targeted marketing and communication.


The cloud-based real estate CRM software segment is expected to grow at the highest CAGR during the forecast period.


  • Utilize Automation and Workflows:

Wise Agent offers automation features to streamline your workflows and save time. Set up automated email campaigns, drip marketing campaigns, and follow-up sequences to nurture leads and stay engaged with your contacts. Create task reminders, schedule appointments, and track important deadlines using the software’s calendar and task management features.


  • Leverage Reporting and Analytics:

Wise Agent provides reporting and analytics tools to help you track your business performance. Take advantage of these features to gain insights into your lead generation efforts, email marketing campaigns, transaction progress, and overall productivity. Analyze the data to identify areas for improvement, track your return on investment, and make informed business decisions.


Q4. Why is Wise Agent So Popular? 

Wise Agent is a popular real estate CRM (Customer Relationship Management) software for several reasons. Firstly, it offers a comprehensive set of features tailored specifically for real estate professionals, allowing them to effectively manage their contacts, leads, transactions, and marketing efforts in one centralized platform. This streamlines their workflow and enhances productivity.

Secondly, Wise Agent provides robust automation capabilities, enabling agents to automate repetitive tasks such as follow-ups, email campaigns, and appointment scheduling. This saves time and ensures consistent communication with clients.

Thirdly, Wise Agent’s user-friendly interface and intuitive design make it easy for real estate agents to navigate and utilize the software effectively, even for those with limited technical expertise.

Furthermore, Wise Agent offers seamless integration with popular real estate platforms and tools, such as MLS (Multiple Listing Service) systems, email marketing services, and document management systems. This integration enhances efficiency and data accuracy.

Lastly, Wise Agent provides excellent customer support, offering training resources, live chat assistance, and prompt responses to user inquiries. This commitment to customer satisfaction contributes to its popularity and widespread adoption among real estate professionals.


Q5. What is the Pricing of a Wise Agent?


1. $32.00/monthly 

5 Users without Permissions Per Month

No contract subscription every month. Free one-on-one onboarding is offered, and Live Support is available 24/7/365.

  • Contact Management
  • Lead Automation
  • Transaction Management
  • Marketing Suite
  • Bulk Email Sending

Features and Cost of Real Estate App Development

2. $326.00/yearly 

5 Users Per Year

Free one-on-one onboarding is provided. 15% less expensive than the regular monthly plan. And live support is available 24/7/365. Stay contract-free and month-to-month.

  • Contact Management
  • Lead Automation
  • Transaction Management
  • Marketing Suite
  • Text Messaging (Video, Bulk, Drip Campaign, Auto-Responder)


Q6. What Are the Top Competitors of Wise Agent?

Here are the top competitors of Wise Agent software that you should check out. It will help you in knowing their USP and how they stand out in the market.

1. Top Producer

Top Producer is a widely known real estate CRM that offers contact management, lead generation, and marketing tools. It provides features such as email campaigns, market snapshots, and integration with popular real estate websites.


2. Salesforce

Salesforce is a leading CRM platform that offers comprehensive solutions for various industries, including real estate. It provides customizable features for contact management, lead tracking, marketing automation, and analytics.


3. Zoho CRM

Zoho CRM is a cloud-based CRM platform that caters to different industries, including real estate. It offers features like lead and contact management, email marketing, workflow automation, and analytics.


4. Contactually

Contactually is a CRM designed specifically for real estate professionals. It focuses on relationship building and provides features like contact management, email templates, task management, and follow-up reminders.


5. LionDesk

LionDesk is a CRM platform built for real estate agents. It offers features such as lead management, email marketing, transaction tracking, and integration with popular real estate tools.


6. Follow Up Boss

Follow Up Boss is a CRM system designed for real estate agents and teams. It provides features like lead management, automated follow-ups, task management, and reporting.

Build Software Like Wise Agent


Q7. What Are the Features of a Wise Agent?

Wise Agent offers a range of features and tools to help real estate agents streamline their business operations and enhance their productivity. It is vital that you must take help from software developers who can integrate the below features into your software. Here are some key features of Wise Agent that can help you build software like Wise Agent:


  • Contact Management:

Wise Agent allows you to easily manage your contacts and track their information, including personal details, communication history, and important dates. You can import contacts from various sources and organize them into groups for better segmentation.


  • Lead Generation and Tracking:

The software provides tools for lead generation, capturing leads from your website, landing pages, and other sources. You can track and manage leads throughout the sales process, ensuring no opportunities slip through the cracks.


  • Email Marketing:

Wise Agent offers a built-in email marketing system that allows you to create and send professional-looking emails to your contacts. You can use pre-designed templates or customize your own, schedule email campaigns, and track their performance with analytics.


  • Transaction Management:

The software helps you manage your real estate transactions efficiently. You can create and store transaction documents, track deadlines and tasks, and collaborate with clients, lenders, and other parties involved in the transaction.


  • Task and Calendar Management:

Wise Agent includes a task management system that lets you create and assign tasks to yourself or team members. You can set reminders, prioritize tasks, and keep track of deadlines. The integrated calendar allows you to schedule appointments, view upcoming events, and sync with external calendars such as Google Calendar.


  • Document Storage and Templates:

You can store and manage important documents related to your business, such as contracts, agreements, and marketing materials, within Wise Agent. The software also provides document templates that can be customized and reused to save time and maintain consistency.


  • Drip Campaigns and Automation:

Wise Agent allows you to create automated drip campaigns to nurture leads and stay engaged with your contacts. You can set up sequences of pre-written emails that are sent at predefined intervals, helping you stay top-of-mind with your prospects and clients.


  • Reporting and Analytics:

The software provides reporting and analytics features that give you insights into your business performance. You can track email open rates, click-through rates, and other metrics to measure the effectiveness of your marketing campaigns.


The largest segment in the real estate CRM software market is the lead management segment, which accounted for 37.2% of the market share in 2022.


Q8. What Are the Benefits of a Wise Agent?

Here are the benefits of Wise Agent software that are given by a CRM development companySo let’s have a look:

  • Lead Management:

Wise Agent provides a centralized platform for managing leads efficiently. It allows you to capture, organize, and track leads from various sources, such as websites, social media, and lead generation services. This helps real estate professionals stay on top of their leads and effectively nurture them throughout the sales process.


  • Contact Management:

With Wise Agent, you can maintain a comprehensive database of contacts, including clients, prospects, and other industry professionals. The software allows you to store contact details, track communication history, set reminders, and categorize contacts for easy retrieval. This helps build stronger relationships and enables personalized communication with clients.


  • Task and Calendar Management:

Wise Agent offers robust task and calendar management features. You can create and assign tasks, set reminders, and schedule appointments, ensuring that important activities and deadlines are never missed. Integration with popular calendar applications allows for seamless synchronization and accessibility across devices.


  • Automated Marketing:

The software includes built-in marketing automation tools that help real estate professionals streamline their marketing efforts. You can create and send email campaigns, newsletters, and personalized messages to engage with leads and stay connected with clients. Automated workflows enable targeted marketing based on specific criteria, saving time and effort.


  • Transaction Management:

Wise Agent offers features to manage real estate transactions efficiently. You can track each stage of the transaction, upload and share documents securely, generate contracts, and set automated reminders for critical milestones. This helps streamline the transaction process and ensures nothing falls through the cracks.


  • Reporting and Analytics:

Wise Agent provides valuable insights into your business through its reporting and analytics capabilities. You can generate reports on lead conversion rates, marketing campaign performance, agent productivity, and more. These insights enable data-driven decision-making, allowing you to identify areas for improvement and optimize your real estate operations.


  • Mobile Access:

Wise Agent offers a mobile app, that allows you to access your CRM data and perform essential tasks while on the go. This flexibility enables real estate professionals to stay connected and productive, even when away from their desks.


Q9. What Are the Issues of a Wise Agent?


  • User Interface:

Some users have found the user interface of Wise Agent to be outdated or less intuitive compared to other CRM systems. They feel that the software could benefit from a more modern and streamlined design.


  • Learning Curve:

Wise Agent has a robust set of features, which can lead to a steep learning curve for new users. Some users have reported that it takes time and effort to understand and utilize all the functionalities effectively.


  • Mobile App:

The mobile app of Wise Agent has received mixed reviews from users. Some have found it convenient and easy to use, while others have experienced issues with its performance, responsiveness, or syncing data.


  • Customization Limitations:

While Wise Agent offers customization options, some users have expressed a desire for more flexibility in tailoring the software to their specific needs. They have found certain aspects, such as email templates or report layouts, to be less customizable than desired.


  • Integration:

Integration with third-party applications and services is essential for real estate professionals who rely on multiple tools. Some users have reported limitations or difficulties when integrating Wise Agent with other software or platforms, which can hinder workflow efficiency.


  • Customer Support:

While Wise Agent provides customer support, some users have mentioned delays in receiving responses or finding solutions to their issues. Improved and more responsive customer support is an area where users have suggested potential enhancements.


Top Real Estate Accounting Software


Q10. How Much Does it Cost to Build Software like Wise Agent? 

The cost to build software like Wise Agent, a real estate CRM (Customer Relationship Management) software, can vary depending on various factors. The complexity of the features, the development team’s rates, the development platform, and the project timeline all play a role in determining the cost.

Typically, developing real estate CRM software involves tasks such as requirement analysis, design, development, testing, deployment, and ongoing maintenance.

The development team will need to create features for managing contacts, properties, listings, appointments, tasks, email marketing, lead generation, reporting, and integrations with other platforms. Additionally, user-friendly interfaces and mobile app development may also be required.

Considering all these factors, the cost to build software like Wise Agent can range from $25000-$50000. It’s important to consult with a real estate development company or freelancers to get a more accurate estimate based on your specific requirements and business needs.