In the rapidly evolving digital landscape, customer engagement and retention are paramount for businesses to thrive. This is where software solutions like WebEngage come into play, empowering companies to effectively connect with their users and drive meaningful interactions. However,  in order to Build Software like WebEngage requires careful consideration of both cost and features.

Developing a feature-rich platform like WebEngage entails several essential components, including user segmentation, personalized messaging, analytics, and automation capabilities. Each feature demands thorough development and integration, contributing to the overall cost of the project. Additionally, factors like technology stack, scalability requirements, and ongoing maintenance further impact the investment.

In this blog post, we delve into the comprehensive exploration of the cost and key features to Build Software like WebEngage solutions. By understanding the intricacies of development, businesses can make informed decisions about their customer engagement strategy while effectively managing their budget.


Q1. What is WebEngage Software? 

A customer engagement platform called WebEngage Software aids companies in establishing and enhancing interactions with clients through a variety of channels. It offers a set of features and tools that let companies interact with their clients via customized messages, alerts, polls, and feedback forms.

Businesses may design and automate multi-channel marketing campaigns with WebEngage, including campaigns that use SMS, online push notifications, in-app communications, and more. Offering targeting and segmentation capabilities, it enables organizations to send pertinent and customized communications to particular client categories based on their behavior, preferences, and demographics.

The platform also includes sophisticated analytics and reporting tools that let organizations monitor the success of their engagement efforts, gauge customer happiness, and learn more about the preferences and behavior of their target market. These insights can aid companies in streamlining their marketing initiatives and enhancing client satisfaction.

WebEngage is a certified Google Partner and a Microsoft Gold Partner.


Q2. How Does WebEngage Software Work?  

User data is gathered by WebEngage from a variety of sources, including websites, mobile applications, and other marketing platforms. To develop user profiles that are unique to each user, this data is subsequently processed and analyzed.

Businesses may categorize their users using these profiles based on a variety of characteristics and behaviors. With the help of WebEngage, companies may interact with their customers in a variety of ways, such as through emails, SMS, push notifications, in-app messaging, and on-site notifications.

The platform offers a visual user interface so that companies can create and tailor their engagement programs. These campaigns may be set to start in response to particular user behaviors or events, delivering timely and appropriate communication. Businesses may improve their engagement tactics and assess their efficacy by using WebEngage’s tools for A/B testing, analytics, and reporting.

The global email marketing software market is projected to reach $20.62 billion by 2028.


Q3. How to Use WebEngage Software? 

To use WebEngage software, follow these steps:


  • Sign Up and Set Up Your Account:

Register for a WebEngage account by going to the website. Complete the registration procedure by providing the needed data. You’ll have access to your WebEngage dashboard after you’ve enrolled.


  • Install WebEngage SDK:

Integrate the WebEngage software development kit (SDK) into your website or mobile app. This allows WebEngage to track user behavior and collect data for personalized engagement.


  • Define Your User Segments:

Segment your users based on their behavior, demographics, or any other relevant criteria. This segmentation enables targeted and personalized messaging.


  • Create Campaigns:

Use WebEngage’s intuitive campaign builder to create different types of campaigns, such as push notifications, in-app messages, emails, SMS, web pop-ups, and more. Customize the content, design, and targeting parameters for each campaign.


  • Automate Workflows:

Leverage WebEngage’s automation capabilities to set up trigger-based campaigns. For example, you can send a welcome email when a user signs up or trigger a push notification based on a user’s browsing activity.


  • Analyze and Optimize:

Using the analytics dashboard provided by WebEngage, track the effectiveness of your campaigns. Follow important indicators including click-through rates, conversions, and revenue. Make data-driven decisions to boost consumer engagement and campaign optimization.

Build Software Like WebEngage


Q4. What Are the Top 5 Alternatives of WebEngage Software?

While WebEngage offers a range of features and functionalities, there are several alternative software options available in the market that provide similar solutions. Here are the top five alternatives to WebEngage:


1. HubSpot:

HubSpot is a thorough marketing automation platform that provides a number of solutions to assist companies in luring, keeping, and delighting consumers. It offers features including lead creation, social media management, analytics, and customer relationship management (CRM). HubSpot is a strong substitute for WebEngage because of its user-friendly design and extensive features.


2. Marketo:

Another well-known marketing automation program is Marketo, which is now a component of Adobe Experience Cloud. It provides a set of tools for analytics, consumer engagement, email marketing, campaign management, and lead management. Marketo is an excellent substitute for companies of all sizes because of its powerful integration capabilities and cutting-edge features.


3. Pardot:

A B2B marketing automation tool with an emphasis on lead creation and nurturing is called Pardot and is owned by Salesforce. It provides features like email marketing, lead scoring, lead tracking, landing page creation, and CRM integration. For companies who currently use Salesforce as their CRM system, Pardot is a desirable option due to its easy connection.


4. ActiveCampaign:

ActiveCampaign is a robust marketing automation and customer engagement platform. It offers features such as email marketing, marketing automation workflows, CRM integration, lead scoring, and dynamic content personalization. The power of ActiveCampaign rests in its automation features, which let companies design highly specialized and individualized marketing programs.


5. Mailchimp:

Popular email marketing tool Mailchimp has increased the range of functions it offers by adding marketing automation tools. It offers features for CRM integration, campaign management, audience segmentation, landing page design, and email marketing. Small and medium-sized organizations searching for a less complicated option to WebEngage might use Mailchimp due to its user-friendly design and pricing.

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Q5. Why is WebEngage Software so Popular?

WebEngage software has gained popularity due to its comprehensive and user-friendly approach to customer engagement and marketing automation. It provides a number of capabilities that let companies interact with consumers more successfully, improve customer experiences, and increase conversions.

One key factor contributing to WebEngage’s popularity is its versatility. The software supports multiple communication channels, including email, SMS, mobile push notifications, in-app messages, web push notifications, and more. This enables businesses to reach customers across various platforms and devices, ensuring a wider reach and increased engagement.

WebEngage’s strength lies in its ability to deliver personalized and targeted messages. The software allows businesses to segment their customer base and create customized campaigns based on specific customer attributes and behaviors. This level of personalization helps businesses deliver relevant content and offers, resulting in higher customer satisfaction and improved conversion rates.

Furthermore, WebEngage provides powerful automation capabilities, allowing businesses to set up triggered campaigns based on user actions or specific events. By streamlining marketing initiatives and saving time, firms are able to send messages that are current and appropriate given the situation. So if you want to invest in building software like WebEngage, then you must hire dedicated developers


Q6. What is the Pricing of WebEngage Software?

WebEngage offers a 14-day free trial and 4 plans:



For companies with up to 10k Monthly Active Users (MAU)

  • $199/mo billed annually
  • Basic analytics
  • Basic segmentation
  • Engage across all channels
  • Personalize using users & events
  • 5 journeys
  • Limited 3rd party integrations
  • Email only support



For companies with up to 50k Monthly Active Users (MAU)

$899/mo billed annually

Everything in Solo Plan, plus:

  • Rolling time-window segments
  • A/B testing of campaigns
  • Channel trends & insights
  • Cross-channel comparison
  • 10 journeys
  • Role-based access
  • Chat support



  • For companies with up to 100k Monthly Active Users (MAU)
  • $1,499/mo billed annually


Q7. How Does WebEngage Software Make Money?  

A customer engagement platform called WebEngage provides a number of tools and services to assist organizations in increasing user engagement and retention. Businesses pay a charge to access and use WebEngage’s platform, which is how the company largely makes money.

Depending on the particular requirements and size of the business, the organization offers a variety of price tiers with varied features and capabilities. Depending on the customer’s request, subscription costs are often assessed on a monthly or annual basis.

WebEngage’s software enables businesses to enhance customer interactions through personalized and targeted messaging across multiple channels such as email, SMS, web push notifications, in-app notifications, and more. To track the effectiveness of campaigns and client behavior, they also offer sophisticated analytics and reporting options.

Additionally, WebEngage may generate additional revenue through value-added services such as consulting, custom integrations, and dedicated support for enterprise-level clients. These services cater to businesses seeking specialized assistance or tailored solutions beyond the core platform’s capabilities.

By providing a comprehensive customer engagement solution and offering additional services, WebEngage can monetize its software effectively while helping businesses optimize their customer engagement strategies.


Q8. What Are the Features of WebEngage Software?


  • Multi-Channel Communication:

WebEngage allows businesses to engage with their users through various channels, including web push notifications, email, in-app messages, SMS, mobile push notifications, on-site notifications, WhatsApp, Facebook Messenger, and more.


  • Personalization:

Personalized messaging and targeting are made possible by the platform based on user behavior, preferences, demographics, and other segmentation parameters. This makes it easier for companies to give their consumers relevant and personalized experiences. So if you want to integrate this feature into your software, you must hire software developers


  • Marketing Automation:

WebEngage offers a visual drag-and-drop Journey Designer that allows businesses to create and automate customer journeys based on predefined triggers, events, or actions. This feature helps automate marketing campaigns, onboarding sequences, and other user interactions.


  • User Analytics and Segmentation:

WebEngage provides analytics and reporting capabilities to track user behavior, engagement, conversions, and other key metrics. Businesses can segment their user base based on these insights and target specific user groups with tailored messaging.


  • Feedback and Surveys:

Businesses may utilize the platform to get consumer feedback via a variety of sources. It provides features for creating surveys, NPS (Net Promoter Score) campaigns, and collecting customer feedback to gain insights and improve customer experience.


  • A/B Testing and Optimization:

WebEngage facilitates A/B testing of messages, creatives, and campaigns to optimize engagement and conversion rates. This helps businesses experiment with different variations and identify the most effective strategies.

Also, Read – Best Email Marketing Software


Q9. What Are the Advantages of WebEngage Software? 

WebEngage is a comprehensive marketing automation and customer engagement software platform that offers several advantages to businesses. Here are some of the key advantages of using WebEngage:


  • Multichannel Communication:

WebEngage enables businesses to communicate with their customers across various channels, including email, SMS, web push notifications, in-app messages, and more. This multichannel approach helps reach customers on their preferred platforms, improving engagement and response rates.


  • Personalization:

Businesses can provide their consumers with personalized messages and experiences thanks to WebEngage. Based on user behavior, demographics, preferences, and other factors, it enables segmentation and targeting. Delivering relevant information, improving client happiness, and raising conversion rates are all made possible by this degree of personalization.


  • Automation and Campaign Management:

With its strong automation features, WebEngage streamlines marketing efforts. Based on particular actions or occurrences, it enables organizations to create up-triggered messaging, drip campaigns, and user journeys. By automating the process, consumers will always receive timely and relevant communications.


  • Customer Analytics:

WebEngage provides detailed insights and analytics on customer behavior, campaign performance, and user engagement. This data helps businesses understand their customers better, make data-driven decisions, and optimize their marketing strategies for better results.


  • Feedback and Surveys:

WebEngage has tools for conducting surveys and getting consumer feedback. This aids companies in gathering insightful data, comprehending client preferences, and pinpointing opportunities for software product development.


Q10. What Are the Issues with the WebEngage Software? 

A customer engagement platform called WebEngage provides a number of tools and services to assist businesses in connecting with their customers across a variety of media. Although the program offers useful features, some users may run into problems with it.

One common issue with WebEngage is its complex and sometimes unintuitive user interface. The platform offers a wide range of features, but navigating through the interface and understanding how to utilize them effectively can be challenging for new users. This complexity can lead to a steep learning curve and potentially slow down the implementation process.

Another problem is the sporadic appearance of technical errors or software flaws. Slow loading times, unresponsive features, and inconsistent data reporting have all been noticed by users. These technological problems can frustrate users by interfering with workflow and affecting the platform’s dependability.

Additionally, some consumers have voiced dissatisfaction with WebEngage’s pricing policy. The price of the program may be quite pricey, especially for startups or small firms with tight finances. Users have also complained that the price options might be limited and don’t offer enough scalability or flexibility to support business expansion.


Q11. How Much Does it Cost to Build Software like WebEngage?

The Build Software like WebEngage can vary significantly depending on various factors such as the complexity of the desired features, the technology stack used, the development team’s location and rates, and the time required for the development. Building a comprehensive software solution like WebEngage typically involves the following cost components:

  • Development Team
  • Features and Functionality
  • Technology Stack
  • Infrastructure and Hosting
  • Testing and Quality Assurance
  • Ongoing Maintenance and Support

It’s challenging to provide an exact cost without detailed requirements and specifications. However, the WebEngage software development cost from $8000-$25000 or more, depending on the factors mentioned above. It is recommended to consult with a software development company or professionals to get accurate cost estimates based on your specific needs.